You power the eSIM boom and run 4 ads while doing it.
Your B2B buyers can't find you.
Ru - the consumer eSIM market is exploding, and eSIM Go is the infrastructure behind much of it. But you run just 4 Google ads and none on LinkedIn, so the businesses searching for a white-label eSIM partner never see you. Here's the gap.
You built the infrastructure. You're invisible on it.
eSIM Go is a wholesale, white-label eSIM platform - the engine behind a lot of the resellers and brands selling connectivity today. But your own paid presence is almost nothing: 4 Google ads and zero LinkedIn. The consumer category you enable is one of the fastest-growing in travel tech, and the businesses who'd resell through you are searching for a partner. Right now they don't find eSIM Go.
You enable a booming market. You're not visible in it.
A giant consumer category. Almost no presence of your own.
eSIM Go doesn't need to fight Airalo and Holafly for consumer clicks - that's their game. But eSIM Go runs so little paid of any kind that the B2B buyers who should find you (resellers, telcos, travel and fintech brands) don't. The lane that fits you - white-label and API - is wide open.
The B2B lane that fits "white label esim" is empty.
eSIM Go runs 4 Google ads and 0 on LinkedIn. The businesses searching "white label esim" and "esim api" aren't reached by consumer travel ads - and they aren't seeing eSIM Go anywhere either.
The consumer eSIM market is enormous - and not your fight.
Here's the scale of the category eSIM Go enables. Trying to match it on consumer search would be pointless; the opportunity is the B2B lane underneath it.
Holafly and Airalo capture over a million paid visits a month between them - selling to consumers. eSIM Go's opportunity is the businesses who want to sell what they sell, via your platform.
What the consumer giants are running.
Snapshots from the Google Ads Transparency Center - the scale of the consumer eSIM category eSIM Go sits underneath.
- Massive, always-on consumer travel-eSIM creative - destinations, data plans, app installs.
- ~20,000 and ~2,000 live ads respectively - a scale eSIM Go shouldn't try to match on consumer terms.
- Almost nothing aimed at the B2B / white-label / reseller buyer - that lane is open.
- eSIM Go's opportunity is to be found by the businesses who want to launch what these brands sell.
The consumer eSIM auction is enormous and crowded.
The B2B lane - white-label and API, on Google and LinkedIn - is barely contested. That's where eSIM Go can win efficiently.
Don't chase consumer clicks. Own the B2B eSIM lane.
eSIM Go doesn't need Holafly's budget. The efficient growth is the businesses searching for a white-label eSIM partner - a lane the consumer brands barely touch. Here's the shape.
Consumer eSIM demand Holafly alone captures - not your fight
the B2B 'white label esim' and 'esim api' lane is barely contested
one reseller or telco deal is worth thousands of consumer sales
to stand up a B2B search + LinkedIn motion that compounds
Illustrative, based on observable category demand and typical B2B conversion rates, not a guarantee. We pressure-test these against your real numbers, deal size and close rate on the call.
How you'd win
You won't beat Holafly on traveler CPCs, and you don't need to. Put budget into the B2B lane where you're the natural leader.
Bid on 'white label esim', 'esim api', 'esim reseller platform' and build B2B landing pages - terms the consumer brands ignore.
Run demand-gen to telco, travel and fintech decision-makers where these platform deals are researched. Right now you run zero.
You're the infrastructure behind a boom and invisible to the buyers who'd build on you. The call is where we fix that.
30 minutes. Your live account. A clear plan to lift ROAS.
No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.
Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.
Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.
Where the wasted spend is, the B2B lane vs Airalo and Holafly, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.
What this looks like in practice
"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
30-minute working session with Papillon. View-only. Actionable.
Want the full picture, Ru?
This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to own the B2B eSIM lane the consumer giants are ignoring, backed by our 90-Day Paid Pipeline Sprint guarantee.